This I saw in the creative review.. it is absolutely insane. On my foundation in Chelsea we were told. 'follow/ stalk an agency you would like to work for... aim higher than you think'
I have followed the whynotassociates for a few years now and it is their execution of their design projects that is why they are at the top of the game. This comedy carpet is an idea.. jokes on the floor can be interoperated in various ways but as you can see from below the typographic imagery is why this project has got the national news (and the multimillion pound budget).
images from whynotassociates- http://www.whynotassociates.com
These magazines are where the inspiration came from, typography, imagery and colour were all absorbed into the project.