Each member of the group has been given responsibilities.
My role in this project is the brand identity, I have had to design a logo and design for the product.
Our concept is based on the plate design.
Our product is designed to give the consumer the opportunity to follow this rule easily by having the design broken into these separate compartments.
My role is the branding. I wanted the design to look rustic and display all the information necessary.
Below is the initial inspiration from the American brand Au YEAH pale ale
Further logo design and brand design
Final design of the Logo:
Initial packaging design